The Municipality of Odemira wanted to rebrand themselves to bring the brand to the XXI century and cut the ties to the old crests. They wanted something friendlier and tied to a meaning.
In the concept phase, the approach to this particular logo was taking in considerations the integration of the different town councils that make the Municipality. The graphic element is a representations of all the councils in relation to the municipality map. The region is known for its mixture of coast and greenery, so the combination of both green and blue was an important choice.